Now, go and make the world a better place. Consumer Theory § Budget Lines Indifference Curve Lagrangian Optimization Income Effect (IE) Substitution Effect (SE) Types of Demand Curves (MicroEcon) Theory of the Firm § Production Function Profit Maximization Market Distortion § Price Controls International Trade Market Power § Game Theory Monopoly Bertrand Price Competition Monopolistic Competition Cartels and Collusion Public Good