We no longer live in a world that is understandable through the natural way of things. (Jean Baudrillard)
- The Emergent Phenomena our societies have constructed, from Gender Roles to Ask vs. Guess Culture, Social Media Strategy is far removed from our nature as human beings or our nature of what it means to be a social creature.
- ⇒ It’s past the tipping point of being connected to the “real”, thus Baudrillard’s Hyperreality
- The naturalism argument no longer holds
- “It’s the way it’s always been” no longer holds ground
Instead of invoking hyperreality as something to be afraid of, embrace it.