Cooperative principle - Wikiwand

When conversation breaks down, or it feels awkward, one of these maxims are often not upheld:

  1. Maxim of Quantity (Length & Depth)
    1. Content should be informative
    2. Context should be no longer than necessary
  2. Maxim of Quality (Truth)
    1. One should tell the truth
  3. Maxim of Relation (Relevance)
    1. Content should be immediately relevant information
    2. Natural Transitions are important
  4. Maxim of Manner (Clarity)
    1. One should avoid ambiguity
    2. Content should be ordered

Example

A (to passer by): I am out of gas. B: There is a gas station round the corner.

  • Quantity: “around the corner” is the minimum necessary information
  • Quality: there probably is a gas station
  • Relation: implies that you can get gas at gas station
  • Manner: Nothing unambiguous about this answer

Why are segues important in conversations?

Because of System 1’s priming tendencies or cognitive ease. It seems unnecessary but has unconscious benefits.